We pair the industry's best customer service with state-of-the-art research methodologies to meet and exceed every client need. Whatever the business requirement, we partner with our B2B & B2C clients to formulate customized project plans that use complex data to produce simple, yet actionable results.
Find the solutions you’re too close to see.
In the more than 41 years that we have been conducting research, the following key learning remains a cornerstone for business performance: There is typically a "disconnect" between management perceptions of a brand and employee/customer perceptions of a brand. This is the major reason why action plans are weaker than they could be in design.
- The attitudes of customers toward your brand are directly related to sales.
- The attitudes of the associates about your brand is directly related to job satisfaction, which in turn is correlated with successful, ongoing operations.
- The satisfaction of your associates with their job/company is highly correlated with the satisfaction of your customers with your brand.
- Keeping a pulse on internal (associate) and external (customer) attitudinal measurements enhances your ability to communicate and develop strategic and tactical actions that result in a stronger company and a stronger sale.
We have the tools you need to solve any conundrum.
- Online Surveys
- Telephone (CATI) Surveys
- Point of Purchase Surveys
- Mobile Surveys
- In-Store/Onsite Intercept Surveys
- In-Home Use Tests (IHUTs)
- Speech and Text Analysis
- Video Reports
- Action Plans