Qualitative Research
That Drives Smarter Decisions

Uncover the motivations, emotions, and behaviors that shape consumer choices with
RDI Sightline’s expert qualitative research solutions.

Start Understanding Your Customers Today →

Is Your Data Missing
the Human Perspective?

In a world overwhelmed with data, it’s easy to lose sight of what truly drives consumer decisions: their emotions, motivations, and unmet needs.

Without understanding these deeper human insights, businesses risk making critical mistakes:

  • Launching products that fail to resonate.
  • Developing campaigns that fall flat.
  • Missing opportunities to improve customer satisfaction.

Discover Market Trends
& Future Predictions with RDI

With over 30 years of experience, our team goes beyond the numbers to reveal the deeper truths behind consumer behavior.

Through focus groups, interviews, and other methodologies, we help you:

  • Understand the “why” behind consumer actions.
  • Gain empathy from your target audience.
  • Identify unmet needs and uncover new opportunities.
  • Build stronger relationships with your customers.

RDI Sightline ensures your research isn’t just informative—it’s transformative.

Let's Get Started Ready to Elevate your Research?

SERVICES

We support every stage of your qualitative research project, from planning to execution:

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Define clear objectives and craft effective research approaches. We also offer study guide consulting and screener development to ensure your research questions align with your goals and target the right audience.

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The catch-all for seamless research execution. We serve as the main point of contact for clients, provide regular project updates, manage respondents from recruitment to participation, and handle incentive distribution across multiple payment methods.

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We offer a variety of paid market research opportunities, including online research, in-person focus groups, phone interviews, and product testing with compensation.

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No experience needed! Our market research groups welcome everyday consumers. Whether you’re new or experienced, your opinion matters and can earn you money.

METHODOLOGIES

Tailored solutions to meet your unique needs:

  • Focus Groups: Gather diverse perspectives in a collaborative setting.
  • Individual Interviews: Dive deep into personal insights and opinions.
  • In-Home Ethnographies & Usage Testing: Observe authentic consumer behavior in real-life settings.
  • B2B & B2C Recruitment: Engage the right decision-makers and customers.
  • Shop-a-longs: Understand buying decisions as they happen.
  • Case Studies, Medical Research & Government Grant Work: Navigate complex, regulated projects with ease.
  • Live Intercept Interviews: Conduct on-site exit interviews to capture real-time feedback.

Why Choose RDI Sightline?

When you partner with us, you’ll:

  • Understand What Drives Your Customers: Move beyond surface-level data to uncover the emotions, motivations, and perceptions shaping consumer decisions.
  • Engage in Meaningful Dialogue: Foster open, candid discussions that lead to deeper insights and actionable strategies tailored to your audience.
  • Drive Innovation and Growth: Identify opportunities, spark new ideas, and refine your business approach with real, human-driven feedback.
  • Stay Ahead of Market Disruptions: Anticipate competitive threats from startups, mergers, and new technologies to make proactive, strategic decisions.
RDI Research Facility
This is

95% + SHOW RATE

Our targeted recruitment process ensures highly engaged participants, so your research delivers meaningful results.

CUSTOM TAILORED SOLUTIONS

Every study is built from the ground up to align with your unique business goals and research needs.

30+ YEARS OF EXPERIENCE

With decades of industry expertise, we provide research that translates into real-world impact and business growth.

PERSONALIZED PROJECT MANAGEMENT

You’ll work directly with a dedicated project manager—not a group or automated system—ensuring seamless communication and 24/7 support from start to finish.

DATA SECURITY & COMPLIANCE

RDI is fully PII-compliant and adheres to stringent data protection standards. We maintain our own secure FTP servers, ensuring your sensitive information is handled with the utmost care and is automatically deleted upon project completion.

AGILITY & FLEXIBILITY

Unlike larger firms burdened with bureaucracy, RDI is nimble and responsive. We can quickly adapt to changes, accommodate last-minute requests, and seamlessly integrate new project requirements without delays.

HANDS-ON RECRUITMENT & MODERATION

Unlike fully digital recruitment processes, our live recruitment team personally screens every respondent to ensure accuracy, honesty, and articulation—delivering higher-quality insights and more engaged participants.

PROPRIETARY 40,000+ RESPONDENT PANEL

Our extensive, diverse panel allows us to source high-quality participants quickly, ensuring a broad mix of demographics, industries, and expertise.

AWARD WINNING EXCELLENCE

2024 Customer Experience Award
"BEST USE OF CUSTOMER INSIGHT & FEEDBACK"

Enquirer Media
"TOP WORKPLACES AWARD (2021-2024)
"We presented your findings to the City, and they were incredibly impressed. Our program manager noted that it highlights the human aspect often missing from policy and procedure decisions—leading to real change. You should feel proud of this work."
National Food Delivery Non-Profit
“Both qualitative and quantitative project design and execution, client management, and relationship building were exemplary. I 100% trust RDI!”
“Clear communication is key throughout a project, and RDI does it extremely well—providing clear due dates, addressing any issues or questions along the way, and delivering comprehensive final reporting. The communication is excellent."
“One of the best in the business for customer service. I always appreciate their thought partnership in developing questionnaires and the personal ownership they take to ensure projects run smoothly."
"RDI goes the extra mile to get the job done—even if it means standing out in the cold. They move quickly to meet our needs and are highly responsive to requests."
"A reliable and dedicated partner, always willing to do what it takes to get the job done."

Frequently Asked Questions (FAQs)

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Qualitative research is a method of understanding consumer behavior by exploring the motivations, emotions, and experiences that drive decisions. Unlike quantitative research, which focuses on numerical data, qualitative research gathers detailed insights through methods like focus groups, interviews, and ethnographies.

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Qualitative research delves into the “why” behind consumer behavior, using open-ended questions and in-depth discussions to uncover motivations, emotions, and perceptions. This approach provides rich insights that help businesses understand the deeper reasons driving customer decisions.

Quantitative research, on the other hand, focuses on measuring the “what” by collecting structured data through surveys, experiments, and statistical analysis. This method identifies patterns and trends at scale, offering clear, numerical insights that inform data-driven decisions.

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We offer a variety of paid market research opportunities, including online research, in-person focus groups, phone interviews, and product testing with compensation.

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No experience needed! Our market research groups welcome everyday consumers. Whether you’re new or experienced, your opinion matters and can earn you money.

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Compensation varies by study, but participants in our paid focus groups and surveys often earn cash, gift cards, or other incentives. The more you participate, the more you can earn.

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Timelines vary based on project scope, but most studies can be completed in 2–4 weeks. This includes planning, recruitment, execution, and reporting.

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We use a hands-on recruitment process where experienced agents screen respondents live. This ensures participants are honest, articulate, and aligned with your project needs.

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RDI Sightline boasts a high client satisfaction rate, supported by a 95%+ show rate and repeat business from long-term clients.

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We are 100% PII compliant and prioritize data security. All personal information is handled securely and automatically deleted upon project completion.

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Getting started is easy! Contact us via our website or call to discuss your project goals. We’ll create a custom quote tailored to your needs.

Let's Talk Research

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Congrats on taking the first step toward a next level customer experience. Someone from our team will contact you shortly.

— it’s sort of what we do best.

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